Participant view → researcher view

See an interview become an insight.

Choose Maya’s fictional replies in a two-minute walkthrough. Watch the interviewer follow her thread, then inspect the evidence behind the researcher note.

Synthetic study

Reading lists people actually return to

Research question

Why do people save articles they intend to read but rarely revisit?

  1. 1

    Recall a moment

    Begin with a concrete experience, not an abstract opinion.

  2. 2

    Follow the thread

    Probe what the participant means instead of reading the next fixed question.

  3. 3

    Trace the insight

    Keep interpretation beside the exact transcript evidence that supports it.